- Educate and inspire collectors whether they be new to the hobby or wily veterans. We will do this by sharing ideas and information free of charge.
- Utilize the tools and technology at our disposal to create and/or supply information in an engaging and interesting manner.
- Continually strive to make use of technologies and processes not currently incorporated in numismatics.
- Find ways to interact with the hobby beyond buying, selling, observing, and researching coins.
- Never put profits before product - meaning we will make money with the blog when the things we do are good enough to warrant it.
- Keep those annoying ads to an absolute minimum and, if there is an ad, to make sure it's from a coin-related company that we trust. None of those random, often creepy, ads.